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Правила международных доменов в формате PDF

Домены .MOBI

Dotmobi is unique - the first top level domain dedicated to delivering the Internet to mobile devices. Scheduled for launch in May, dotmobi will revolutionise the use of the Internet on mobile devices. Dotmobi guides mobile users to made-for-mobile Internet content and services that can be accessed with confidence. The key differentiator for the dotmobi domain is the mobile user experience. This is driven by the Switch On! Guides. The guides contain a mixture of mandatory and recommended best practices for developing mobile content and services. The official registry website can be found under http://www.mtld.mobi

dotMobi is the ICANN-appointed global registry for the .mobi domain. Backed by 14 leading mobile and Internet organizations, .mobi addresses the need for seamless access to Internet-enabled mobile phones.

.mobi is the first – and only – top level domain dedicated to users who access the Internet through their mobile phones. With four mobile phones purchased for every one personal computer purchased, there’s a world of people whose main access point to the Internet is a mobile phone. And every one of those users can trust that a web site is compatible with their mobile phone if that site's address ends in .mobi.

In an increasingly mobile society, businesses, organizations and individuals need to reach and interact with their customers via the mobile web. A .mobi address allows them to bypass the constraints of geography, operators and handsets to effectively reach their audience.

For content providers, it opens a new and more profitable revenue stream, without having to rely on operator portals. Conversely, for operators, .mobi allows increased use of profitable data services while ensuring a good user experience and, therefore, customer loyalty. And that's because dotMobi ensures a predictable, consistent experience on a mobile phone by encouraging site owners to use dotMobi style guides, based on Worldwide Web Consortium (W3C) open standards.

In short, .mobi revolutionises the use of the Internet on mobile devices … but why now and why with .mobi? Because dotMobi, the company behind the .mobi domain, is backed by the most prominent mobile and Internet players in the world – the same companies who have delivered the promise of today's information society: Ericsson, GSM Association, Google, Hutchison, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, Telefónica Móviles, TIM (Telecom Italia), T-Mobile, Visa and Vodafone.

1. Did you know that mobile browsing is sure to be mainstream? Ipsos Insight's 2005 "The Face of the Web" study shows significant increases in ownership of mobile phones and mobile surfing by mainstream users.
2. Do you want to reach a massive customer base? Meet the 1.3 billion users who will have Internet access on their mobile by 2008. (That's 36% more mobile Internet users than PC-based Internet users, says the Gartner Group).
3. Did you still regret not having the name you could have registered? Right now, you have your choice of some highly desirable names. One of them could be yours, but this will not last.
4. Do you envy the folks who got there first? Establish your own presence on the mobile Internet now and be ahead of your competitors.
5. Let's say you have a mobile version of your site. Do you have to constantly recite the URL so you don’t forget? Get a shorter, easier-to-remember URL. Instead of http://www.yourPCsite.com/mobile or http://mobile.yoursite.com addresses, you can use the simple http://yoursite.mobi. Your customers will thank you.
6. Want to thwart cyber squatters from the start? Protect your identity and trademarks by registering them as .mobi addresses.
7. Do you want to increase your brand's visibility? There's no better way than to extend your reach beyond PC-based content and into the new mobile world.
8. Ever been asked by your customers to make some of your PC-based site's features available via mobile? With a .mobi site, you are able to make many of these favorite features available to your customers on the go.
9. Do you wonder how you can do this all and still not spend a fortune? It's easy with dotMobi Style Guides as well as free tools to build and validate your site.
10. And finally, do you constantly search for ways to improve your customers’ online experience? Then extend their online experience to the mobile phone. After all, they may be expecting it.

.mobi gives any content provider the means to reach a massive new audience without the expense or limitation of dealing with multiple carriers and their walled gardens.